Do you live around Melbourne, in particular close to Fitzroy?
If you do, it may be worth stepping into your local Officeworks following their significant product expansion, mixing up their existing merchandise to appeal to different customer groups.
The Fitzroy Officeworks has undergone an overhaul to expand its offering across a variety of categories including art supplies, smart home and office and educational resources just to name a few.
Picture this, an Officeworks with exclusive product ranges that are not available in any other stores except this one, sounds amazing right?
National Merchandise Manager of Officeworks, Jim Berndelis said of the expansion “It’s part of a continuous progression for Officeworks and we are confident the local community is going to embrace the inspirational range and enhanced shopping experience,
Fitzroy is a part of Melbourne known for t’s creative flair and passionate arts community, so this store was the ideal location for the first Officeworks of this style and the new products.
The new range of Officeworks art supplies has expanded to now include 8000 products, from visual art diaries, books, pencils, paint, brushes, canvas’ and more!
In regards to the educational resources segment, the store now encompasses a range of specialist educational materials, focussing on early learning and primary school needs across science, art, numeracy and literacy.
Officeworks is trialling the new store layout and product ranges in Fitzroy first, to see whether customers like this style and new product range, if so they will look at rolling out new stores nationwide.