Open at Westfield Sydney from the 16th of July through to the 25th August 2013, the Magnum Sydney Pleasure Store is a ‘Pop Up’ concept store that allows customers to create their very own Magnum Ice Cream.
Following a six step process customers start with the basic ice cream and then; Coat it, Top it, Set it, Name it, Share it (via Facebook) and then finally Love it. To help facilitate this brand experience Jet Support installed and setup the latest Revel iPad Point of Sale System. Not only does it take care of the immediate customer orders, but importantly it delivers detailed back-end reporting for later research and analysis.
If you’re in the area shoot over to Westfield Sydney and create your very own custom made Magnum!
Check out this article in Campaign Brief: http://www.campaignbrief.com/2013/07/unilever-launches-magnum-pleas.html